Planning Your Website

Every website has a purpose (or possibly more than one), whether it is focused on providing information, promoting a product or service, or generating leads for future marketing campaigns, your website should be doing the work you need it to do for your business. As with most important things in life, having a clear vision of your goals and needs is critical to a successful marketing strategy.

You can get started by asking yourself a few basic questions:

What is your message?

Are you selling a product? Promoting your services? Trying to get the word out? Take some time to think about exactly what you are trying to accomplish with your website. One of the most basic purposes of a website is to communicate your brand and to act as a “hub” for all of your marketing efforts, whether that be through social media or elsewhere.

Who is your audience?

Think about who you are targeting with your site and how they might interact with your site. Make it easy for them to get the information they need and to get in touch with you if they need something more. What do they need in order to understand who you are and what you do? Take out all the guesswork and help them to understand what you can do for them.

What do you want them to do?

Are you trying to sell something? If so, do you sell online or are you trying to let people know where you are located? Either way, the way you design your site can help guide your audience in the right direction. Your website should be leading them to the knowledge and actions that you want them to have and take.

Having an organized, purposeful design that leads your viewers to becoming customers is the primary goal of any well crafted website. Our experts are ready to help make sure that your site focuses on what it needs to without leaving potential clients lost or confused.