Making Connections

Small businesses success relies heavily on personal connections, word of mouth, and active community participation. Finding ways to make the most of these sorts of opportunities can be challenging in smaller communities but there are more options available to you than you may realize.

Chamber of Commerce

One of the most effective resources for a small business, especially one that offers services, is the local Chamber of Commerce. We have received many referrals from our local Chambers of Commerce over the years and have found that people who contact the Chamber for referrals are generally aware of their needs and are ready to do business.

Social Media

Social media can be a very effective local marketing tool. The platform and method that you decide to use will be largely based on your business needs and target audience as well as what types of media you choose to share. Facebook currently has the largest reach but tends to be less focused than some other options like Bluesky, which is growing quickly.

Attending Local Events

Just getting out in public (maybe wearing a t-shirt with your business name) will really make an impression on local customers. Most communities have a local events calendar and most local charities and organizations have some sort of mailing list or social media page you can join to keep in touch and aware of upcoming events.

Supporting local non-profits and community organizations

A step beyond just attending local events is actively participating in them. Volunteering at local charity and community events can be a great way of demonstrating your support for local causes and for the community that keeps your business going. If you don’t have the time to spare, consider donating products or gift certificates to be auctioned off or sold to benefit their cause.

Hosting Local Events

Another step beyond just attending local events is actually hosting them. Partnering with a local charity can be a great way to promote your business while helping a worthy cause at the same time. Many communities also have city-wide local business events, usually organized by the Chamber of Commerce. These types of events can be a great opportunity to participate and host a special event to make the most of the increased traffic and promotions.

“Buy local” initiatives

In many communities, the Buy Local movement is a strong marketing tactic. Local people tend to want to support local businesses rather than large chain stores but many may not be aware of the options. Participating in or starting a Buy Local campaign in your community can be a powerful way to let your neighbors know that you are there and why buying from your business is better for the community than supporting national chains.

Collaborate or partner with other businesses

Find other local businesses that complement yours and discuss ways that you can collaborate on marketing initiatives. Many times other business owners will be excited to partner with their neighbors as long as they aren’t direct competitors. After all, a strong local economy is good for everyone.

Smaller communities don’t have the vast numbers of people that businesses in large cities have, but with the right strategies and partnerships businesses in small communities can be very successful. Let us help you find the opportunities that can help your business grow and build deeper connections with your community.